The American Red Cross Creates Advertisements to Encourage People to Donate

question 195

Multiple Choice

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda Cho decided to donate a pint of blood. After she did, Amanda Cho felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

• A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
• B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
• C) No, because the Red Cross is a nonprofit organization.
• D) No, because no money changed hands.
• E) No, because the Red Cross, a service organization, did not provide Amanda Cho with a product.

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Definitions:

Ciliary Muscle Activity

The contraction and relaxation of the ciliary muscle, which helps in controlling the lens shape for focusing on objects at varying distances.

Membranous Labyrinth

A complex system of fluid-filled tubes and sacs found within the inner ear, important for hearing and balance.

Bony Labyrinth

A complex system of channels and cavities within the temporal bone of the skull that houses the organs of hearing and balance.

Low pH

A condition or measurement indicating that a solution is acidic, with a pH value less than 7.