The American Red Cross Creates Advertisements to Encourage People to Donate

question 195

Multiple Choice

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda Cho decided to donate a pint of blood. After she did, Amanda Cho felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

• A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
• B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
• C) No, because the Red Cross is a nonprofit organization.
• D) No, because no money changed hands.
• E) No, because the Red Cross, a service organization, did not provide Amanda Cho with a product.

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Definitions:

Pharmaceutical Industry

A sector dedicated to the discovery, development, production, and marketing of drugs and medications.

Animal Research

The use of non-human animals in scientific experiments to study the effects of substances, diseases, and treatments on biological systems.

Categorical Imperative

A foundational concept in Kantian ethics that proposes an absolute, unconditional requirement that asserts its authority in all circumstances, guiding moral behavior.