To Avoid New-Product Failure, New-Product Expert Robert M

question 157

Multiple Choice

To avoid new-product failure, new-product expert Robert M. McMath suggests

• A) implementing a regional rather than a nationwide rollout of a new product.
• B) building a hierarchical organizational structure so that more people have a chance to spot product problems.
• C) focusing on customer benefits and learning from the past.
• D) increasing the marketing budget, since "success comes to those who can outspend the competition."
• E) releasing several different versions of a new product at the same time to see which one is most successful.

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Definitions:

Indirect Costs

Costs that cannot be directly linked to the production or sale of specific goods or services, like utilities or administrative salaries.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Product Cost

The total cost involved in making or acquiring a product, including direct materials, labor, and overhead expenses.

Shipping Parts

The components or pieces of a product that are transported from the manufacturer to the customer or other destinations.