With New Nutrition Fact Label Requirements Taking Effect in 2020

question 36

Multiple Choice

With new Nutrition Fact label requirements taking effect in 2020, Coca-Cola is testing Coca-Cola Stevia which will be sweetened only with the natural ingredient stevia. A potential showstopper for this product is likely to be

• A) a lack of advertising on television.
• B) previous products with stevia sweetener had a bitter aftertaste.
• C) a lower profit margin due to the added costs of expensive ingredients.
• D) cannibalization of the company's existing sodas.
• E) pressure from the cane sugar and corn industries.