One or More Specific Groups of Potential Consumers Toward Which

question 142

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ________ market.

• A) mass
• B) base
• C) potential
• D) target
• E) promotional

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Definitions:

GDP

Gross Domestic Product, the total value of all goods and services produced over a specific time period within a country’s borders.

Investment

The expenditure on capital goods including buildings, machinery, and equipment, intended to enhance future production or yield future returns.

Net Exports

The difference between a country's total value of exports and its total value of imports over a specific time period.

GDP

Gross Domestic Product is the total valuation of all products and services generated inside a nation's boundaries during a certain time frame.