A Skydiving Experience Cannot Be Touched Like a Physical Object

question 31

Multiple Choice

A skydiving experience cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of

• A) a utility.
• B) a production.
• C) a value.
• D) a service.
• E) an idea.

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Definitions:

Contra Account

An account used in the ledger to offset the balance of a related account.

Carrying Amount

The net value of an asset as recorded in the books, which is equal to the asset's original cost minus any accumulated depreciation, amortization, or impairment charges.

Write Off

The reduction of the recognized value of something, often an uncollectable debt or asset.