Relationship Marketing Refers to

question 74

Multiple Choice

Relationship marketing refers to

• A) the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
• B) the belief that it is easier and less expensive to find new customers than to retain old ones.
• C) the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.

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Definitions:

Workplace Correspondence

Communication that takes place in a professional setting, often involving emails, memos, letters, and reports.

Netiquette Guideline

Rules and principles for maintaining respectful and polite behavior in online communications.

Memo Components

The essential parts of a memorandum, which may include a header, subject line, body, and closing, structured to convey information clearly and concisely.

Inside Address

The recipient's address as it appears in a formal letter, positioned below the sender's address but above the greeting.