Relationship Marketing Refers to

question 74

Multiple Choice

Relationship marketing refers to

• A) the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
• B) the belief that it is easier and less expensive to find new customers than to retain old ones.
• C) the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.

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Definitions:

U.S. Products

Goods and services that are produced, manufactured, or assembled within the United States.

Long-term Capital Inflows

The movement of capital into a country over an extended period, often used for investment in major projects or to boost foreign reserves.

Foreign Travel

The act of traveling outside of one's home country for leisure, business, or other purposes.

U.S. Dollars

The official currency of the United States, also widely used as a global reserve currency.