After an Assessment of Needs, a Marketing Manager Must Translate

question 100

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a tangible

• A) mission statement.
• B) macromarketing agenda.
• C) micromarketing agenda.
• D) marketing program.
• E) marketing concept.

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Definitions:

Report

A detailed account or statement describing the findings of some investigation or analysis.

Visual Parallelism

The use of similar visual elements within a design or composition to create a sense of balance and harmony.

Consistency

The quality of maintaining the same standards, behaviors, or views over time, often considered key in branding and messaging.

Document

A written, printed, or electronic record that provides information or evidence.