After an Assessment of Needs, a Marketing Manager Must Translate

question 100

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a tangible

• A) mission statement.
• B) macromarketing agenda.
• C) micromarketing agenda.
• D) marketing program.
• E) marketing concept.

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Definitions:

Healthcare Treatments

Medical interventions, procedures, and services provided to diagnose, treat, or manage diseases, injuries, or other health conditions.

Medical Services

These refer to the diagnostic, therapeutic, and rehabilitative services provided by health professionals to treat patients and maintain their well-being.

Third Party

An entity that is involved in a transaction or agreement but is neither the principal nor the direct beneficiary, often providing intermediary services.

Incentive

An incentive is a stimulus or mechanism implemented to motivate individuals or entities to take certain actions or make specific decisions.