Based on the Marketing Program 3M Developed for Its Post-It

question 42

Multiple Choice

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

• A) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
• B) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
• C) the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
• D) the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Price Change

The fluctuation in the selling price of goods or services over a period of time.

Moral Obligation

A duty or commitment that is not legally enforceable but is dictated by personal ethics or social norms.

Adequate Consideration

Sufficient value that is fairly exchanged between parties in a contract.

Legal Duty

An obligation imposed by law on individuals or entities, requiring them to conform to a standard of conduct for the protection of others against unreasonable risks.