Some Companies Have Very Restrictive Return Policies, Often Only Accepting

question 8

Multiple Choice

Some companies have very restrictive return policies, often only accepting returns for store credit or even not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons they wish to return merchandise. Very restrictive return policies are likely a violation of

• A) the marketing concept.
• B) the customer profile concept.
• C) consumerism.
• D) social entrepreneurship.
• E) cause marketing.