Which Statement About Marketing Activities Is Most Accurate

question 9

Multiple Choice

Which statement about marketing activities is most accurate?

• A) Marketing is affected by society but rarely, if ever, affects society as a whole.
• B) The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C) Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D) Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E) Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

---

Definitions:

Null Hypothesis

A statement that there is no difference or effect, typically to be tested against an alternative hypothesis proposing a difference or effect.

Significance Level

The probability of rejecting the null hypothesis when it is actually true; a threshold chosen by the researcher to indicate the level of evidence needed to reject the null hypothesis.

Kruskal-Wallis Test

A nonparametric statistical test used to compare three or more independent samples to determine if they originate from the same distribution.

P-value

The probability of obtaining a test statistic at least as extreme as the one that was actually observed, assuming that the null hypothesis is true.