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Explain the Marketing Program 3M Used to Reach the Office

question 147

Essay

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.


Definitions:

IgE

Immunoglobulin E, a class of antibodies that play a crucial role in allergic reactions by recognizing allergens and triggering immune responses.

Immune Response

The body's defense mechanism against foreign substances or pathogens involving both innate and adaptive immune systems.

Helper T Cell

Secretes lymphokines, which stimulate all kinds of immune cells.

Passive Immunity

Protection against infection, acquired by transfer of antibodies to a susceptible individual.

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