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Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.
Put Option
A financial contract giving the option buyer the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified time.
Writer
In finance, a writer is the seller of an option who collects the premium payment from the buyer and is obligated to fulfill the terms of the contract if the option is exercised.
Strike Price
The price at which the holder of an option can buy (in case of a call option) or sell (in case of a put option) the underlying security.
Call Option
A financial contract that gives the buyer the right, but not the obligation, to buy an underlying asset at a specified price within a certain period.
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