The Element of the Marketing Mix That Describes What Is

question 146

Multiple Choice

The element of the marketing mix that describes what is exchanged for a product is known as

• A) a product.
• B) the price.
• C) promotion.
• D) the place or distribution.
• E) profit.

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Definitions:

Corporation

A legal entity that is separate from its owners, with its own rights and responsibilities, allowing it to own property, sue or be sued, and enter contracts.

Board of Directors

A group of individuals elected to represent shareholders and oversee the management and major decisions of a corporation.

Sarbanes-Oxley Act

U.S. legislation enacted in 2002 to protect investors from the possibility of fraudulent accounting activities by corporations.

Securities Commission

A government agency or body responsible for regulating the securities industry and protecting investors.