If You Followed the Suggestions of Robert M

question 200

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

• A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B) Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D) Create unusual packaging that has special shelving requirements.
• E) Study past toothpaste product failures and learn from them.

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Definitions:

Popular

Liked, admired, or enjoyed by many people or by a particular person or group.

Neglected

Overlooked or given insufficient attention, often resulting in adverse effects on development, well-being, or maintenance.

Rejected

To be dismissed or refused acceptance, often relating to social interactions or submissions.

Controversial

Subject to public disagreement, debate, or dispute.