If You Followed the Suggestions of Robert M

question 200

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

• A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B) Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D) Create unusual packaging that has special shelving requirements.
• E) Study past toothpaste product failures and learn from them.

Understand the basics of ICD-10-CM coding guidelines and their organization.

Grasp the correlation between diagnosis codes and medical necessity for procedures.

Identify the roles of different organizations and programs in medical coding and compliance.

Understand the importance of precise communication and queries in unclear coding situations.

---

Definitions:

Somatosensory Cortex

A region of the brain's cerebral cortex involved in processing sensory information from the body, including touch, temperature, and pain.

Back

To return to a previous position or condition, or the posterior part of the human body.

Chest

refers to the front surface of the body enclosed by the ribs, extending from the neck to the abdomen and housing organs such as the heart and lungs.

Ablation

Removal of cells or tissues, often through surgical means.