Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 209

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S. business history) . Which statement would you most likely expect management to make if sales of this new candy bar were much lower than expected?

• A) "We'd better do some market testing to determine why people are dissatisfied."
• B) "Perhaps we should make candy bars with raisins."
• C) "Let's put more aggressive salespeople in the field."
• D) "Let's lower the price and change the name."
• E) "Don't worry about it; we're the largest candy manufacturer in the area. Sooner or later they'll get hungry enough that they'll come to us."

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Definitions:

Norms Of Behavior

Accepted standards or expectations that govern the conduct of individuals within a society or group.

Emotional Intelligence

Emotional intelligence is the ability to understand and manage one's own emotions and the emotions of others, crucial in personal and professional relationships.

Informal Communication Network

A less structured, often personal, way of sharing information and social interaction within an organization.

Organization Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the work of diverse individuals and groups.