Which Statement About the Marketing Concept Is Most Accurate

question 71

Multiple Choice

Which statement about the marketing concept is most accurate?

• A) The marketing concept can trace its roots to early Greek culture.
• B) The goal of the marketing concept is that both companies and consumers can satisfy their needs.
• C) In using the marketing concept, companies focus on sales and advertising.
• D) The marketing concept is most effective when production is limited and the product will sell itself.
• E) All U.S. firms are now operating with a marketing concept philosophy.

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Definitions:

Understand

The ability to grasp the meaning, significance, or nature of something.

Aristophanes

An ancient Greek playwright and a master of comedy, known for his satirical plays critiquing social, political, and cultural issues of Athens.

Fable

A short story, often featuring animals as characters, that conveys a moral lesson or truth about human nature and behavior.

Origins

Refers to the beginning or start of something, often relating to the historical roots or genesis of concepts, phenomena, or species.