Which Statement About Marketing Is Most Accurate

question 134

Multiple Choice

Which statement about marketing is most accurate?

• A) Unless you take a marketing class, you will never truly know anything about marketing.
• B) Marketing is nothing more than common sense.
• C) Marketing requires an innate sense of creativity; you either have it or you don't.
• D) You can call yourself a marketing expert only if you have sold something for a profit.
• E) You have significant marketing expertise since you make marketing-related decisions every day.

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Definitions:

Difference Threshold

The minimum amount of change needed in a stimulus for the difference to be noticeable.

Weber's Law

A principle stating that the smallest noticeable difference in stimulus intensity is a constant proportion of the intensity of the initial stimulus.

Sensory Adaptation

The mechanism in which sense receptors reduce their responsiveness to steady stimuli over a period, helping organisms to pay attention to alterations in their surroundings.

Cochlear Implant

A surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing.