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During October, Kiosk or "Pop-Up" Stores Appear in Many Malls

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Essay

During October, kiosk or "pop-up" stores appear in many malls for the holiday season. Typically, these kiosks sell gift boxes of cheese, jewelry, and other items people think are appropriate seasonal gifts. In January, these retailers vanish. Is it possible for such a retailer to use relationship marketing? Explain your answer.


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Junk Bonds

Bonds with high risk but also a high rate of return.

Tender Offer

A public offer by a suitor to buy voting stock.

SEC

The SEC, or Securities and Exchange Commission, is a U.S. federal agency responsible for enforcing federal securities laws and regulating the securities industry, including stock and options exchanges.

Merger

The acquisition of one corporation by another.

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