There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 48

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. All of the writing and style guidelines below still generally apply except which?

• A) Use a direct, professional writing style.
• B) Be positive and specific to convey potential success.
• C) Shoot for a plan that is 15 to 35 pages in length, excluding financial projections and appendixes.
• D) Include as an attachment the résumés for all key players in your management team.
• E) Use numbers for impact.

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Definitions:

Type II Error

The error that occurs when a false null hypothesis is not rejected, also known as a "false negative".

Steroids

Steroids are organic compounds with four rings arranged in a specific molecular configuration, used both in medical treatment and illegally to enhance athletic performance.

Type II Error

The error that occurs when a statistical test fails to reject a false null hypothesis, mistakenly indicating that there is no effect or difference when there is.

Type I Error

The incorrect rejection of a true null hypothesis, also known as a "false positive."