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As part of its competitor analysis section of its marketing plan, Paradise Kitchens discussed the chili market, which represents over $500 million in annual sales. Chili products fall into two categories, which are
Structural Brain Damage
Refers to physical injury or damage to the structure of the brain caused by trauma, disease, or other health conditions.
Parasympathetic Activities
Functions of the parasympathetic nervous system that work to conserve energy and bring the body to a state of rest, such as decreasing heart rate and increasing digestion.
Norepinephrine
A neurotransmitter and hormone associated with the body's stress response and regulation of blood pressure, attention, and alertness.
Hypervigilance
An amplified sensitivity to senses, along with an exaggerated scope of behaviors focused on threat detection.
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