Examlex
A firm's __________ specifies the work to be done and how to do it given the firm's strategy or strategies.
Positioning Strategies
Techniques used by businesses to place their products or services in the market so that they stand out to potential customers.
Competitive Advantage
An advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or attract & retain more customers.
Firm
A business organization, such as a corporation, partnership, or sole proprietorship.
Market Segmentation
The strategy of dividing a broad target market into subsets of consumers with common needs, preferences, or characteristics, to then target them more effectively.
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