For Copywriting, Deleting Unnecessary Words, Sticking to One Train of Thought

question 63

Multiple Choice

For copywriting, deleting unnecessary words, sticking to one train of thought, and avoiding extraneous issues should lead to:

• A)cohesiveness.
• B)clarity.
• C)decisiveness.
• D)pleasantness.
• E)rapport.

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Definitions:

Gratuitous Basis

A situation where goods, services, or assets are given without receiving payment or consideration in return.

Customary Fee

A charge or payment that is considered typical or usual within a particular industry, market, or legal context based on long-standing practices.

Apparent Authority

A situation in which a reasonable person would understand that an agent had the authority to act, even if the agent didn't have such authority.

Express Agency

An agency relationship formed by explicit oral or written agreement between the agent and the principal.