The Values and Life Style (VALS^TM)psychographic Segmentation System Is Designed

question 37

Multiple Choice

The Values and Life Style (VALS^TM) psychographic segmentation system is designed to predict consumer behavior by profiling:

• A)psychology and motivation of American consumers.
• B)psychology and demographics of American consumers.
• C)demographics and motivation of American consumers.
• D)demographics and learning capabilities of American consumers.
• E)the thoughts and feelings of American consumers.

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Definitions:

Team Members

Individuals who are part of a group collaborating towards a common goal, each with specific roles and responsibilities.

Human Factors Psychology

A field of psychology focused on understanding how people interact with products, environments, and systems, aiming to improve usability, safety, and performance.

Clinical Psychology

A branch of psychology that focuses on diagnosing and treating mental, emotional, and behavioral disorders.

Physician

A medical professional who diagnoses and treats diseases, disorders, and injuries.