If You Wish to Effectively Use the Comparison Technique for a TV

question 82

Multiple Choice

If you wish to effectively use the comparison technique for a TV spot:

• A)it must be credible in the way claims are made.
• B)its claims need not be legally provable.
• C)it avoids answering questions viewer likely have.
• D)it should pit product or service against the least competitive manufacturer.
• E)avoid comparing user lifestyles for your brand and the competitor's brand.

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Definitions:

Gridlines

Lines that form a grid on a graph, chart, or worksheet to assist in measuring and aligning objects in design and data representation.

Datasheet

A document summarizing the technical characteristics and performance of a product, material, or component.

Sort & Filter

Features in applications that allow users to organize data in a particular order and display only the information that meets certain criteria.

Save As Query

A command or function that allows the user to save the current state or results of a database query for future use.