The Following Are All Characteristic of a Headline EXCEPT

question 72

Multiple Choice

The following are all characteristic of a headline EXCEPT:

• A)most important part of a print ad.
• B)if glossed over, the reader goes to the first line of copy.
• C)first thing read.
• D)must arouse interest.
• E)should be as long as you want it to be.

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Definitions:

Average Purchase

Typically refers to the average amount spent by customers on products or services over a specific period, useful for analyzing consumer behavior and planning inventory.

Inbound Transportation

The process and cost of transporting goods from suppliers to the premises of a business.

Sales

The activities involved in selling products or services, often measured by the amount of revenue generated from transactions with customers.

Cost of Goods Sold

An accounting term for the direct costs attributable to the production of the goods sold in a company, including both raw materials and labor expenses.