Considering the Reliability of Traditional Media, Contrasted with the Effectiveness

question 87

Multiple Choice

Considering the reliability of traditional media, contrasted with the effectiveness of new technology, creating brand image requires:

• A)more use of new communication technologies.
• B)less use of communication theories.
• C)a blending of old and new communication strategies and technologies.
• D)more use of tested communications theories.
• E)dropping all traditional methods and shifting to new technology.

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Definitions:

Recency Effect

A memory phenomenon where recently presented information is remembered better than older information.

Temporal Lobes

Regions of the brain located on either side of the head above the ears, involved in processing auditory information, memory storage, and language.

Cerebellum

The part of the brain at the back of the skull in vertebrates, responsible for coordinating and regulating muscular activity.

Flashbulb Memory

The memory of emotionally significant events that people often recall with more accuracy and vivid imagery than everyday events.