If the "Got Milk" Campaign Continues to Use Personalities from All

question 23

Multiple Choice

If the "Got Milk" campaign continues to use personalities from all walks of life in its ads to promote milk, which of the following is it depending on to help make its ads even more effective?

• A)testimonial
• B)reputation
• C)demonstration
• D)a celebrity
• E)guarantee

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Definitions:

External Forecasting

External forecasting involves predicting future trends and the impact of external factors on an organization's operations, including market demand, economic conditions, and technological changes.

Strategic Planning Process

A methodical approach to imagining a preferred future and converting this vision into general goals or objectives along with a series of actions to reach them.

Strategic Intent

A declaration of the course an organization plans on taking to achieve its longer-term goals. It focuses on aligning organizational resources and energies towards a unified goal.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization.