If You Want to Emphasize Features of Your Product or Service

question 36

Short Answer

If you want to emphasize features of your product or service that are primarily important but cannot possibly be included in the headline, you need to use ________ to explain how the promise in the headline will be fulfilled.

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Definitions:

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight and a refusal to maintain a healthy body weight, often resulting in severe weight loss and malnutrition.

Bulimia Nervosa

An eating disorder characterized by episodes of binge eating followed by behaviors to avoid weight gain, such as self-induced vomiting, fasting, or excessive exercise.

Epidemiologist

A scientist who studies the patterns, causes, and effects of health and disease conditions in defined populations.

Alcohol Abuse

The harmful or hazardous use of alcohol, which may lead to health problems, personal issues, and social concerns.