Today, Most Marketers Recognize That Sales Promotions Must Be Carefully

question 4

Multiple Choice

Today, most marketers recognize that sales promotions must be carefully designed to avoid:

• A)long-term sales motivation.
• B)long-term sales growth at the expense of brand identity.
• C)short-term sales growth at the expense of long-term brand equity.
• D)motivation for dealers to build up brand equity.
• E)short-term sales growth without increasing unnecessary costs.

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Definitions:

Workload

The amount of work assigned to or expected from a person in a given time period.

Income Level

This refers to the amount of money that an individual, family, or household earns within a specific period, usually classified into categories for statistical purposes.

Emotional Intimacy

The closeness between individuals that allows for the sharing of personal feelings, fostering a deep sense of understanding and connection.

Cohabit

The state or condition of living together in the same home without being married, typically referring to partners in a romantic or sexual relationship.