If, in Your Promotion Strategy, You Were Concerned Most About

question 13

Multiple Choice

If, in your promotion strategy, you were concerned most about weather and raw materials, you would be looking at:

• A)trade environment.
• B)customer buying attitudes.
• C)brand strategy.
• D)other external factors.
• E)advertising strategy.

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Definitions:

John W.Thompson

An American technology executive, currently the chairman of Microsoft.

Collectivism-societal

A cultural value that emphasizes the importance of cohesion within social groups, prioritizing the goals of the group over individual ambitions.

Collective Distribution

The sharing or spreading of resources or benefits among members of a group.

GLOBE Model

A theory in organizational behavior that describes, understands, and predicts the impact of cultural variables on leadership and organizational processes.