Traditionally, the Major Marketers of Contests and Sweepstakes Include

question 14

Multiple Choice

Traditionally, the major marketers of contests and sweepstakes include:

• A)liquor companies.
• B)dot-com companies.
• C)fast-food franchises.
• D)magazine publishers.
• E)automotive manufacturers.

---

Definitions:

Primacy Effect

The tendency to remember items at the beginning of a list better than those in the middle or end.

Retrograde Amnesia

A loss of memory-access to events that occurred, or information that was learned, before an injury or the onset of a disease.

Anterograde Amnesia

A memory disorder affecting the ability to form new memories following the onset of amnesia.

Short-term Memory

A limited-capacity store that can maintain information for a short period of time, typically seconds to minutes, without rehearsal.