Characteristics of Custom Publishing Include All of the Following EXCEPT

question 38

Multiple Choice

Characteristics of custom publishing include all of the following EXCEPT:

• A)advertiser produced so they control communication environment.
• B)still in infant stages of development.
• C)even mainline magazine publishers produce them.
• D)uses market research to find the best way to talk to buyers of their products.
• E)its value in an IMC program.

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Definitions:

Credit Card

A payment card issued by a financial institution allowing the cardholder to borrow funds for the purchase of goods and services with the promise to repay the borrowed amount along with any agreed-upon fees.

Debit Card

A card used to electronically subtract money from a bank account to pay for goods or services.

Relative Advantages

The degree to which an innovation or solution is perceived to be better than the idea, program, or product it replaces.

Dishonors

Refers to the refusal or inability of a party to accept or pay a bill of exchange, check, or draft when presented for payment.