Because the Sheer Number of Online Options Can Make Users

question 81

Multiple Choice

Because the sheer number of online options can make users impatient, there is a heightened need for companies to:

• A)create fewer dot-coms.
• B)pay even more attention to branding.
• C)link more traditional media more prudently.
• D)avoid integration of online with their media mix.
• E)phish with Web sites that resemble their competitor's.

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Definitions:

Quarterly Receipts

Refers to the income or revenue received by a business, organization, or government on a quarterly basis.

Quarterly Disbursements

The act of paying out or distributing company funds, typically dividends or investments, on a quarterly basis.

Compensating Balance

A minimum account balance that a firm agrees to maintain in a bank account, often used to secure a loan or line of credit.

Accounts Payable

Short-term liabilities representing amounts owed by a company to suppliers or creditors for goods and services received but not yet paid for.