To Make an Effective Radio Buy, You Would Use the Following

question 38

Multiple Choice

To make an effective radio buy, you would use the following basic audience measure(s) .

• A)Arbitron
• B)MSA
• C)AQH
• D)cume
• E)TSA

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Definitions:

Compulsory Arbitration

A mandatory process where disputing parties are required to resolve their differences through an arbitrator's decision, rather than through a court trial.

Collective Agreement

A written contract negotiated between an employer and a trade union, covering the terms and conditions of employment.

Collective Agreement

A written contract negotiated between an employer and a union representing the employees, specifying the terms and conditions of employment.

Labour Relations Board

A governmental agency responsible for overseeing and enforcing labor laws and practices, including dispute resolution between employers and employees.