Which of the Following Is NOT an Objective for a Direct-Response

question 32

Multiple Choice

Which of the following is NOT an objective for a direct-response campaign?

• A)to solicit and/or close a sale
• B)to undersell competition
• C)to generate sales leads
• D)to generate traffic
• E)to provide prospects with a means to request product information

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Definitions:

Strategic Contingency

An approach that emphasizes the importance of fitting an organization's strategies to its external environment, adapting to and preparing for unforeseen events.

Dominant Interest Groups

influential groups that have significant power or influence in shaping public policy, opinion, or decision-making processes.

Satisfied With Pay

The state of being pleased or content with the compensation received for work performed, reflecting a perceived fairness or adequacy of earnings.

David McClelland

A psychologist known for his work on motivation theory, particularly the Theory of Needs, which focuses on achievement, power, and affiliation as key drivers of human behavior.