By Using Research to Stay in Touch with Prospects, an Advertiser

question 36

Multiple Choice

By using research to stay in touch with prospects, an advertiser should:

• A)improve effectiveness and profitability.
• B)improve efficiency.
• C)anticipate which promotional steps guarantee a positive outcome.
• D)reduce the size of a prospective target audience.
• E)verify findings about demographics of a prospective audience.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

---

Definitions:

Split-off Point

Refers to the stage in a production process where joint products can be recognized as separate products.

Joint Processing Costs

Costs incurred in a production process that yields multiple products simultaneously, up to the split-off point.

Processing Further

Decision-making process regarding the additional refining or processing of products to enhance their value or marketability.

Intermediate Products

Goods that are used as inputs in the production of final products, not intended for end consumers.