In Direct Mail, the List Is the Media Plan

question 90

True/False

In direct mail, the list is the media plan.

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Definitions:

Shared Traditions

Cultural practices and beliefs that are common to a particular group or society and passed down through generations.

White Supremacy

An ideology or belief system that holds white people as superior to people of other racial backgrounds, often resulting in racial discrimination and prejudice.

Status Quo

Refers to the existing state of affairs or current conditions in any given situation.

Slavery

The most extreme form of social stratification, based on the ownership of people.