In Negotiations, Many Media Planners Today Look for a Variety

question 9

Multiple Choice

In negotiations, many media planners today look for a variety of options to reach particular target markets, including:

• A)syndication.
• B)the Internet.
• C)cable.
• D)network time.
• E)scatter buys.

---

Definitions:

Concurrently

Occurring at the same time or simultaneously.

Marketing Tactics

Actions or strategies devised to achieve a specific marketing objective.

Marketing Strategies

Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.

Target Market

The specific group of consumers at which a product or service is aimed.