Which of the Following Is NOT True About Ad Design

question 20

Multiple Choice

Which of the following is NOT true about ad design and placement in a magazine?

• A)Type style and font size can significantly increase readership.
• B)Covers are the most expensive positions in most magazines.
• C)Four-color ads are worth the additional cost in terms of attention and readership.
• D)Two-color ads fail to add to reader attention levels and are not worth the additional expense.
• E)Position doesn't add value to an advertisement.

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Definitions:

Nondiscriminating Monopolist

A monopolist that charges all consumers the same price for its product, regardless of the market segment or consumer willingness to pay.

Marginal Revenue

The additional income earned from selling one more unit of a good or service.

Demand Elasticity

The measure of how much the quantity demanded of a good responds to a change in the price of that good, reflecting consumer sensitivity to price changes.

Marginal Revenue

The additional income earned from selling one more unit of a product or service.