First and Foremost, the Advertising Message in B2B Has to Be

question 78

Multiple Choice

First and foremost, the advertising message in B2B has to be directed at:

• A)its entertainment value.
• B)its design and creativity.
• C)profitability of the customer.
• D)hyping features of the product.
• E)the features desired by the end consumer.

---

Definitions:

Contingency

A concept in management and organization theory that suggests there is no one best way to make decisions or organize a corporation, but rather that the best course of action depends on the specific internal and external situation.

Coercive

Coercive power is the ability of a person to force others to comply with demands or orders through the threat of punishment or negative sanctions.

Visibility

The degree to which activities, decisions, or processes are observable, understandable, and known by others within and outside an organization.

Artwork

The creation or expression of something beautiful or significant through skills and imagination, encompassing various forms such as painting, sculpture, and other visual media.