Because of Radio's Low Cost and Targeted Format, It

question 8

Multiple Choice

Because of radio's low cost and targeted format, it:

• A)is the most utilized of all advertising media.
• B)is more credible than all other media.
• C)can react quickly to changing market conditions.
• D)is an excellent supplemental medium to increase reach and frequency in specific target markets.
• E)gives advertisers proximity to the sale.

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