Examlex
A system whereby networks share advertising revenues with their affiliates in return for using local station time for their programs is called:
Substitute
A product or service that can be used in place of another to fulfill the same need or desire.
Coffee
A widely enjoyed drink produced from ground, roasted coffee beans, famous for its energizing properties attributed to its caffeine content.
Tea
A beverage made by steeping processed leaves, buds, or twigs of the tea plant, Camellia sinensis, in hot water, enjoyed worldwide for its flavor and health benefits.
Cameras
Devices used to capture images, either as still photographs or as moving images (videos), through the use of lenses and a recording medium.
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Q82: Don Schultz, author of Integrated Marketing Communications,