Ultimately Media Planners Judge the Effectiveness of a Magazine on Whether

question 70

Multiple Choice

Ultimately media planners judge the effectiveness of a magazine on whether it does the following.

• A)stylistically matches the product's brand
• B)leads to use of its Web site
• C)delivers prime prospects at a competitive cost
• D)has a high incidence of doctor and professional subscribers
• E)none of the above

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Definitions:

Enclosure Notation

A section in a letter indicating that additional documents or items are included within the envelope or package.

Cultural Differences

Variations in the norms, values, beliefs, and practices between different ethnic, racial, or national groups.

Email Correspondence

the exchange of messages or information between people using electronic mail.

Bad-News Adjustment Letter

A written communication typically from a business to a customer, addressing a complaint and explaining the resolution or adjustment made in response to an issue.