A Media Research Department Today Could Do All of the Following

question 88

Multiple Choice

A media research department today could do all of the following functions EXCEPT:

• A)coordinating primary research data and analysis.
• B)gauging and anticipating media trends.
• C)supporting media planners.
• D)estimating audiences for new magazines or TV programs.
• E)determining the types of media that prefer receiving news releases rather than advertisements.

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Definitions:

T-test

A statistical method employed to ascertain whether there's a notable difference in the average values of two distinct groups.

Null Hypothesis

A statement positing that there is no significant difference or relationship between specified populations, any observed difference being due to sampling or experimental error.

Probability

A measure of the likelihood that an event will occur, quantified between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Null Hypothesis

A type of hypothesis used in statistics that suggests there is no significant difference or effect in a particular condition, serving as a default position until evidence suggests otherwise.