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In bartering, the one item that neither an agency nor an advertiser offers media is ________.
Prognosis
A prediction of the likely course and outcome of a disease or illness.
Medical Model
A framework for understanding illnesses and disorders by identifying them as medical conditions with specific symptoms and treatments.
Thomas Szasz
A Hungarian-American psychiatrist known for his criticisms of psychiatry and the moral and scientific foundations of the concept of mental illness.
Moral Judgement
The process of determining the rightness or wrongness of actions based on ethical principles or social norms.
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