Because Advertisers Schedule a Package of Spots in a Number

question 60

Multiple Choice

Because advertisers schedule a package of spots in a number of programs and/or during specific dayparts, they determine the weight of the schedule by using:

• A)frequency.
• B)RPG.
• C)ratings.
• D)GRP.
• E)reach.

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Definitions:

Supply Curve

A graphical representation showing the relationship between the price of a good or service and the amount of it that producers are willing and able to supply at various prices.

Increase In Supply

A situation where the quantity of a good that producers are willing and able to sell at a particular price rises.

Quantity Supplied

In economics, refers to the total amount of goods or services that producers are willing and able to sell at a given price within a specific time period.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price, at a given moment.