This Circumstance Is Only Meaningful When a Target Audience Regards

question 66

Multiple Choice

This circumstance is only meaningful when a target audience regards the product as being distinctly better than other products.

• A)objective product comparisons
• B)subjective product comparisons
• C)product diversification
• D)product differentiation
• E)demand-driven pricing

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Definitions:

Operating Profit

Income derived from normal business operations after subtracting operating expenses and cost of goods sold, also known as operating income.

Capacity

The maximum amount that something can contain or produce.

Variable Costs

Costs that change in proportion to the amount of goods produced or the volume of sales, like labor and materials.

Contribution Margin Ratio

The ratio that represents what percentage of sales contributes to the covering of fixed costs, calculated by subtracting variable costs from sales revenue and dividing the result by sales revenue.