Noah's Team Meets Each Week to Discuss Marketing Issues and Determine

question 34

Essay

Noah's team meets each week to discuss marketing issues and determine solutions. He has observed that the meeting dynamic is very ineffective. The same few people seem to push their ideas, and even though Noah can tell others don't necessarily agree, the group seems to go along with the more vocal members. Noah has also noticed that certain members seem to stand firm on specific assumptions or approaches regardless of what new information is presented. Describe two techniques Noah could use to aid the team in countering these group decision-making issues.

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Definitions:

Invest

To allocate resources, typically money, with the expectation of achieving a future benefit or return.

Total

The sum of values or items added together, representing the overall amount or quantity.

Months

Units of time, approximately 1/12th of a year, used in calendars to segment time.

Maturity Value

The total amount that will be paid to the investor at the end of a fixed-income investment's life.