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While facilitating a brainstorming session, Raul noticed periods of confusion and silence during which participants seemed unable to process the many ideas being floated. The efficiency of Raul's decision-making process was thereby limited due to the effects of
Market Segments
Specific groups of potential customers in the broader market that share similar characteristics and needs.
Market Development
A growth strategy where a company seeks to sell its existing products into new markets.
Strategic Planning Process
A systematic approach to defining an organization's strategy or direction and allocating its resources towards the pursuit of this strategy.
University Administrators
Individuals who manage the operations and affairs of a university, including deans, vice-presidents, and provosts.
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