Examlex
Jonathon is a(n) ________, meaning he is both an employee of the company and a customer of its products.
Raw Data
Unprocessed or unanalyzed information collected directly from measurements or observations before any manipulation or analysis.
Content Analysis
A research method used for systematically analyzing and interpreting the content of written, visual, or verbal communication.
Validity
The extent to which a concept, conclusion, or measurement is well-founded and accurately reflects the real world.
Reliability
The degree to which a research method or instrument yields consistent results across different occasions or samples.
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