Name the Five Basic Forms of Perceived Risk in Purchase

question 71

Essay

Name the five basic forms of perceived risk in purchase decisions.

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Definitions:

Freudian Slips

Mistakes in speech that are theorized to unconsciously reveal something hidden in the speaker's mind, according to psychoanalytic theory.

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and increased responsiveness to suggestion, often used for therapeutic purposes.

Topographic Model

Freud’s original model of personality structure, in which personality is divided into three different levels of awareness.

Preconscious

In Freud’s topographic model, the part of personality that contains thoughts that can be brought into awareness with little difficulty.